Outlook for the 2025 Canton Fair

On April 15, 2025, the world's largest trade fair, the China Import and Export Fair (Canton Fair), will be grandly opened in Guangzhou. As a "barometer" of international trade in the post-epidemic era, this year's Canton Fair is themed "Digital Empowerment, Green Win-Win", and is expected to attract more than 30,000 companies to participate, covering 50 major categories such as smart manufacturing, new energy, and fashion life. For cross-border sellers, this is not only a golden window for purchasing hot products, but also a key opportunity to understand the global consumption trends in 2025.

1. Three core highlights of the 2025 Canton Fair
Green Technology Zone
Focusing on the goal of carbon neutrality, the exhibition features innovative products such as photovoltaic energy storage equipment, degradable packaging, and energy-saving home appliances from Chinese companies.

Purchasing advice: The European and American markets have seen a surge in demand for ESG-certified products, so you can pay attention to suppliers that have obtained BSCI and GRS certifications.

AI+ Supply Chain Solutions

Platforms such as Alibaba International Station and SHEIN will showcase AI product selection and intelligent logistics systems to help sellers reduce inventory risks.

Case: A Shenzhen 3C exhibitor shortened the order delivery cycle by 40% through an AI prediction system.

Emerging Market Matchmaking Meeting

Special sessions are set up for RCEP member countries, the Middle East, and Latin American buyers, providing translation services for small languages ​​and local compliance consulting services.

2. Five trend categories that cross-border sellers must see
Smart Home 2.0

Products such as voice-controlled curtains and AI energy-saving air conditioners have seen a 200% increase in trial sales in Southeast Asia.

Sports Technology Apparel

Temperature-controlled yoga pants and pressure-sensing running shoes have become the new favorites of European and American fitness bloggers.

Mini appliances

1-2 person coffee machines and folding washing machines are popular among singles in Japan and South Korea.

Sustainable fashion

Orders for swimsuits made of recycled marine plastic and plant-dyed fabrics increased by 90% year-on-year.

Smart pet products

The automatic feeder camera set has been played over 1 billion times under the topic #PetTech on TikTok.

III. Practical strategies for participating in the exhibition
Pre-exhibition preparation:
Make an appointment for a factory visit in advance on the Canton Fair APP (such as the Foshan Smart Home Appliances Industry Belt);

Negotiation skills:
Prepare MOQ step-by-step quotation sheets for major customers, emphasizing flexible supply chain capabilities;

Avoid pitfalls:
Beware of the "zero deposit order" trap, and give priority to BSCI certified companies that have passed factory inspections.

Conclusion
The 2025 Canton Fair is not only an order harvesting site, but also a microcosm of China's manufacturing transformation from "cost advantage" to "technology + brand". It is recommended that cross-border sellers focus on the "Digital Trade Ecosystem" forum in Area A of the exhibition hall to capture new ways for DTC brands to go overseas.